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Today, I joined Chain Conversation, a 9-hour online event that breaks the norm of webinars. Throughout the day, a group of 18 software experts came together to explore two 30-minute conversations where we indulged in our imaginations considering a future that could be realised within our fields of expertise.

Here’s a little about the world I imagined through my thoughts and conversations.

In this world, product makers of all disciplines are united through purpose — a collective ambition to create meaningful, human moments and experiences through learning and curiosity.

🚀 Business leaders and product makers are intimately connected with customers


This past weekend saw the third edition of the Future Legends ‘Design a mobile app’ workshop at Novoda, Berlin. We welcomed 7–9 year-old designers and innovators to learn the basics of user experience design.

The children learned the power of discovery interviews, explored app ideas and designed their very own apps to help their partners to have fun at the zoo!

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1. Discovery interviews

Working in pairs, the children interviewed each other about their next trip to the zoo asking the following 4 questions.

  1. What do you like about visiting the zoo?
  2. How would you like to travel?
  3. Who would you like to…


Stakeholder interviews allow you to ask powerful questions to business leaders to define future vision and drive success.

When starting a new project, clearly articulated purpose and goals allow the delivery team to focus on success. Stakeholder interviews surface the primary needs of the business and collect unique insights to inform a single vision. These interviews can be just as helpful for stakeholders as they are for you, providing the structure needed to articulate a clear vision. Done regularly, they can help to capture directional changes, identify risks and ensure smooth, focussed delivery.

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Stakeholders are people who have an investment…


Future Legends has a mission: to close the gender gap in technology. The organisation, founded by Managaing Director, Cassandra Melvin, offers girls between 6–16 years old free workshops to explore programming, design, digital photography, data visualisation and leadership empowerment. The workshops are primarily taught in English, German and Arabic to cater to the primary languages spoken in Berlin.

Cassandra was kind enough to welcome me to the team to support workshops, design new curriculums and get to know the amazing, inspirational women behind this initiative.

Our mission is to empower young girls to become future leaders and innovators. Through free…


As product designers, we spend our days crafting experiences. We take care to understand people, their environment and their needs to make these experiences as enjoyable as possible. This is a mindset that can be particularly powerful when considering professional collaboration. Take the simple act of meeting to exchange ideas: what if instead of merely arranging your next meeting, you were to design an experience for everyone involved?

The way a collaborative session is designed directly impacts attention, engagement and motivation; it’s the difference between fostering indifference or driving ambition.

Practice active listening

Talk to those people most impacted by the topic. Ask…


The best Product Owners are those able to see the bigger picture. They analyse growing markets, identify opportunities and set the trajectory for business growth by harnessing domain knowledge to guide a successful product strategy. A good Product Owner keeps ahead of the market to deliver the right solutions at the right time for the maximum impact.

Arguably a Product Owner’s most important role is to create a strategy based on business intelligence thus producing more realistic goals. …


As an advocate of research-driven design, having the opportunity to facilitate design sprints and explore product solutions in interdisciplinary teams is a dream come true. However, making this work in a continuous development cycle, delivering client products to market on a bi-weekly basis, can be a challenge.

The advantages of running a design sprint are undeniable. Understanding customer needs allows you to make strategic design decisions and prioritise product opportunities based on the value you’ll deliver. Assessing the validity of product concepts with users at an early stage helps to eliminate concepts that aren’t working, reducing risk and increasing your…


Use mobile analytics to define, collect and format live data from your application to validate your hypotheses, monitor user behaviour and measure your product’s success.

This data can enable you to gather large-scale insights into how your products are being used, which can be viewed alongside qualitative research to guide your product decisions.

This is step 5 in a 5-piece series exploring the stages of product design.

As discussed in the ‘understand’ phase of this series, there are two types of research that can provide useful user insight; qualitative (customer interviews, focus groups, app store reviews, customer support feedback) and…


So, you’ve tested your prototype with users and it’s working well. What next? Now it’s time to develop the visual design and take time to focus on the intricacies of user interaction.

This is step 4 in a 5-piece series exploring product design best practices. This week, we’ll be considering ways to prepare and manage designs for a smooth development process. It will also offer a set of guidelines for making more widely accessible products.

After concluding usability testing outcomes, it’s important to record and share any design decisions with the team to create a unified understanding of the proposed…


This week, we’re looking at how we can use prototyping and usability testing to bring our ideas to life and assess their validity with users.

Prototyping allows us to quickly build on ideas generated in the ideation stage and observe how customers interact with them. Using a range of tools and techniques, we can test for usability issues early and avoid spending time developing concepts that don’t meet the expectations of our users.

This is step 3 in a 5-piece product design series.

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At the end of the ideation stage, you should have an idea or two that you’ve decided…

Leonie Brewin

Design Team Lead for the Consumer experience at JustEat Takeaway.com

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